Strategic Marketing

You can’t be all things to all people.

You don’t have unlimited resources.

Your marketing needs to be strategic - aligned with your Competitive Strategy and targeting the right people with the right message.

Topics for discussion:

• What is Competitive Strategy?

• What forms of promotion are available?

• How do you want your firm to be perceived?

• What is the source of your firm’s competitive advantage?

• What market(s) should you target?

• What messages should you communicate?

• What marketing channels will be most suitable and effective?